vCalc Commercial

I handled the project end-to-end, developing the storyboard, animation, and audio for the final piece. The concept focused on showcasing real-world use cases to help viewers quickly understand the value of vCalc’s social calculator platform. I created storyboards in Adobe Photoshop to map out the narrative and pacing, then built the visual assets in Adobe Illustrator before bringing everything together in Adobe After Effects for animation. The motion design emphasizes clarity and timing, using simple transitions and visual cues to guide the viewer through each example without overwhelming the message. I also edited the audio to align closely with the animation, ensuring a smooth, cohesive final product. The result is a concise, informative commercial that introduces vCalc in a way that feels approachable, easy to follow, and visually engaging.